Logo/Identity project
Every successful company has created an identity for themselves. This visual identity starts with a logo and is continued through all aspects of print media. Your task is to create your own design company and create a logo first then create the whole print identity.
Objective - Design an identity or logo for your graphic design business:
a. Experiment with a typographic solution (logotype) as well as a symbolic
solution (logo), or a combination of both.
b. Make stationery (letterhead and envelopes, business cards, notepads or
forms) using the logo.
Step 1: Brainstorm. What are some possible names for the company? (Nothing that is pre-existing will be allowed) Who is your target audience?
Step 2: Start sketching possibilities. Again keep in mind your target audience. If you are trying to reach a very formal group, use formal fonts and formal design. A young audience would typically be most receptive to bright colors, and somewhat abstract designs.
You should have several options to choose from. Your final design project may not look exactly like the plans that you sketched before you began using the computer, however, there should be some recognizable themes/ideas.
Step 3: Create the logo/logotype that will be used.
Step 4: Copy the logo/logotype into the letterhead, business card etc. Know that you will probably have to make some adjustments to make it work in each situation. Also pay attention to the size as you are starting each project. Create a 2"x3.5" business card, 8.5"x11" letterhead and an envelope, 9"x4" for a unique design business. Use your own name as the designer/CEO etc. of the company.
It is very important to consider proximity as well as dominance. This website explains the difference between logo, identity and branding.
Objective - Design an identity or logo for your graphic design business:
a. Experiment with a typographic solution (logotype) as well as a symbolic
solution (logo), or a combination of both.
b. Make stationery (letterhead and envelopes, business cards, notepads or
forms) using the logo.
Step 1: Brainstorm. What are some possible names for the company? (Nothing that is pre-existing will be allowed) Who is your target audience?
Step 2: Start sketching possibilities. Again keep in mind your target audience. If you are trying to reach a very formal group, use formal fonts and formal design. A young audience would typically be most receptive to bright colors, and somewhat abstract designs.
You should have several options to choose from. Your final design project may not look exactly like the plans that you sketched before you began using the computer, however, there should be some recognizable themes/ideas.
Step 3: Create the logo/logotype that will be used.
Step 4: Copy the logo/logotype into the letterhead, business card etc. Know that you will probably have to make some adjustments to make it work in each situation. Also pay attention to the size as you are starting each project. Create a 2"x3.5" business card, 8.5"x11" letterhead and an envelope, 9"x4" for a unique design business. Use your own name as the designer/CEO etc. of the company.
It is very important to consider proximity as well as dominance. This website explains the difference between logo, identity and branding.
Envelope should contain your company logo and address only.
Letterhead should contain your company logo, address, web address and a general phone number (no extensions). Keep in mind that the purpose of letterhead is to send out letters so there needs to be space for this and it should be useable by anyone in the company.
Business cards should contain your company logo, YOUR name and title, contact info such as email address and phone number, the company address is optional. Business cards are meant to be handed out to individuals. This is a more of a personal experience and your name should be important (larger, bolder or in a different color) than the other information with the exception of the company logo.
Letterhead should contain your company logo, address, web address and a general phone number (no extensions). Keep in mind that the purpose of letterhead is to send out letters so there needs to be space for this and it should be useable by anyone in the company.
Business cards should contain your company logo, YOUR name and title, contact info such as email address and phone number, the company address is optional. Business cards are meant to be handed out to individuals. This is a more of a personal experience and your name should be important (larger, bolder or in a different color) than the other information with the exception of the company logo.